Via Domani advised the SXSW on the integration of art programming into their growing festival. The SXSW Art program works to build community, celebrate creativity, and reconnect people to one another through amazing shared experiences.

In 2018 Via Domani worked with festival partners Lyft and Native Hostel to program their Lyft House experience. The city's signature iconoclastic style was on point, with the best of local food and music and a curated exhibition of Austins' eccentric and iconic art cars.